Destination Kvarken
The Destination Kvarken projec helped small and medium enterprises with focus on hospitality industry to reach out to new and bigger markets for more growth and competitiveness. The purpose was to increase the amount of visitors in our area.
The main target was to increase the amount of domestic and foreign tour operators who include the area in their supply by developing concepts for shared and intensified marketing activities. Further, we plan to arouse media interest in our destination, resulting in increasing visibility both towards the desired travel arrangers and also towards the end-customers in our priority markets.
The purpose was to increase the amount of visitors in our destination covered by the following tourist destination organizations’ area of operation: Visit Vaasa, Visit Umeå, the High Coast of Sweden, South Ostrobothnia Tourist Service, Visit Kokkola, Visit Jakobstad region and Visit Kristinestad.
